From 3rd to 31st January, the shopping streets in Brussels are bustling with winter sales activity, if you are a shopping lover don’t miss a visit! Sales in Brussels are,by law, actual sales: this means that traders, including those really cool Belgian boutiques, can only sell products in a “sale”, “solden” in Dutch, or “soldes” in French. Our hotel close to avenue Louise is the perfect starting point for a couple of days of shopping.

Shopping in Brussels in the month of January is, more than ever, all about fashion and design. Don’t expect huge savings though, the discounts usually go up as the sale period goes on. So the first week, you may find many things marked down only 15% or so; by the end of the sale period, the stuff that hasn’t moved may be marked down 30% to 40%. Still you’ll be able to make great deals during the sales in Brussels!

Where to go? Here our list of shopping districts and boutiques


Of course we must start with Avenue Louise: possibly the best and most varied shopping district and the closest to our hotel, just five walking. The international brands are very well represented here alongside high-end local shops. Must visit shops are, without a doubt: : Delvaux, Chanel, Giorgio Armani, Hermes, Tod’s, Vuitton, Wolfers, Tiffany’s, Diane Von Furstenberg, Max Mara, Serneels, Crossword, Hall of Time… and there are many more that could be mentioned. Here you’ll be able to get great deals on top brands. Discounts may even go up to 50 % discount, but only by the second half of January!


The fancyDansaert district plays host, in bold spaces, to original contemporary fashion projects. First stop is Stijl, a store that showcases the best in Belgian design. The studio boutiques of young designers showcase impressive personal and unexpected styles. The sales here are well worthwhile for fashion-fans looking for unique and affordable pieces. Other must go shops are: AnnemieVerbeke, Christa Reniers, Maison Martin Margiela, Marc Jacobs, Le Fabuleux Marcel andValérieBerckmans.

Galeries Royales Saint-Hubert

The oldest and most prestigious shopping arcades in Europe offer a selection of specialist shops. This is a really well-known glazed shopping arcade and so you’ll likely find other tourists here. This Italian Neo-Renaissance arcade is considered one of Europe’s oldest “malls”. Charged by King Leopold I with its construction in 1837, young architect Jean-Pierre Cluysenaars converted the entire Rue Saint-Hubert into the airy arcade that you see today. Our must sees for shopping: Tropismes, Delvaux, Longchamps, Neuhaus, Mary chocolatier, la Champagnothèque,GanterieItalienne.

Sablon and Marolles


So close and yet so different, these two districts are a real gold mine for art lovers, collectors or bargain hunters. You can find anything from antique dealers and vintage shops to chocolate creations by famous chocolatiers! Pierre Marcolini’s chocolate shop is worth visiting even if only to dream about the wealth of flavour. Here chocolate collections are introduced every season like a fashion line, with new concepts, interiors and flavours to choose from. What else to visit when in these neighbourhoods: Wittamer, Patrick Roger, Leysen, Costermans, Flamant Home Interior, Baobab, Au Bon Repos, Marcolini, Espace 161.

I hope you’ll enjoy our shopping tips during sales in Brussels!